BOPOFONE Website

Understanding the business on the factory floor

Conversations with the production team clarified how they make PE rollstock, what it is used for and what they can supply. I used that knowledge to organise product types, widths, thicknesses, samples, minimum orders and quality documents so buyers can judge fit for their equipment and application.

From choosing film to requesting a quote

Buyers can start with their application, compare suitable film and check specifications and quality documents. The enquiry form asks about their use case and invites them to share target widths, thicknesses and quantities, giving the factory a starting point for selection and pricing.

SEO and generative engine optimisation (GEO)

I set up bilingual page titles and descriptions, language alternates and a sitemap. Product, application and specification pages explain suitability, units and selection criteria in readable text so search engines and generative search tools have concrete product information to interpret and cite.